Yeo Valley

Yeo Valley is a dairy company in Somerset. They make all kinds of dairy products, like yoghurt, butter, milk, ice cream and cheese.

It first really rose to prominence in 2010 when an advert with the 'Yeo Valley Rap' played during The X Factor live shows. The following year they attempted to repeat their success with the 'Yeo Valley Naturally' song spoofing a boy band. From then on, children around the UK would beg their mums to buy Yeo Valley yoghurts because they liked the adverts so much.